Artificial intelligence helps to learn better. In the digitalization of learning content, TÜV Rheinland Academy is increasingly focusing on automation through artificial intelligence – and can, therefore, now deliver its training videos in up to 38 languages for international training. Learners are addressed in their native language. Learning could hardly be better.
AI cooperation to localize digital training content
The recent speech by Markus Dohm, Executive Vice President at Academy & Life Care, made a big impression on the TÜV Rheinland Academy world worldwide. Employees were amazed that their boss now speaks several national languages – not only perfect English but also Arabic, Spanish and Chinese, all fluently. The basis of this successful “coup” is a cooperation between TÜV Rheinland Academy and the London start-up Synthesia, one of the leading companies for AI-supported video production.
Markus Dohm’s contribution was a successful test run for the actual project with which TÜV Rheinland Academy has now started: to translate the training and instruction videos, which TÜV Rheinland Academy offers its internationally active customers, into up to 38 languages. Artificial intelligence helps to learn better because the expert directly addresses the learner in their native language. A higher identification with the learner is almost only possible face-2-face. In training videos, language is a crucial factor in establishing a personal connection and further intensifying learning progress.
The cooperation between TÜV Rheinland Academy and Synthesia solves an increasingly urgent problem known to all internationally active competence providers and global players operating their competence management according to the same standards worldwide. Videos are becoming more and more important in professional training. Still, classic video productions with numerous native-speaking experts are cost-intensive. They require a great deal of effort – which can hardly be amortized in everyday operations and is also more challenging to realize with Covid-19. By software, on the other hand, videos can be internationalized at a fraction of the cost – while safely complying with all hygiene regulations.
How can artificial intelligence help in training videos?
After the experiences of TÜV Rheinland Academy, AI is in further training, a genuine game-changer. The competence developer uses AI, where it increases efficiency and effectiveness, and scalability and can contribute to making further training offers for the own target groups even more positive. Around training videos, this means: Artificial intelligence helps to…
- … break down language barriers in an economically justifiable way.
- … impart knowledge and skills more sustainably.
- … reduce production costs.
- … use resources smarter and use the resulting freedom for the development of new content.
Conclusion: Artificial intelligence helps to learn better. The use of AI is a competitive advantage for those learning providers who accept that technology is no longer a future technology. Those who understand that it has long since found its way into our everyday lives and who use the opportunities it offers.