Corporate Health
Corporate Health
Key to promoting individual quality of life and operational performance
Corporate Health refers to the state of health of employees. Promoting this, and thus ultimately, also the performance of the company, is the subject of workplace health management.
It is a sub-discipline of occupational health management and comprises a holistic concept with measures to improve employee health, prevent illness and shape the work-life balance.
Not only the health of employees themselves is an important aspect of productivity in the company, but also their attitude toward health. Health technologies used on health attitudes can help change people’s health-promoting behavior. Health technologies, for example, have a major impact on the quality of life of people suffering from chronic diseases.
Direct and indirect influencing factors
The promotion of Corporate Health is understood to mean all measures that strengthen people’s health. This includes improving the health of individuals, as well as influencing direct and indirect environmental factors from society and politics. Workplace health promotion is increasingly regarded as a powerful management task. It is also of growing importance around reconciling private life, family and career, and work-life balance.
The ROI for measures in favor of Corporate Health is quantified in relevant studies at a ratio of 1:3, which shows this set of instruments to be highly effective in economic terms. In Germany, Corporate Health measures are voluntary for employers and employees and, to a certain extent, tax-free. Alongside nutrition and stress management, the promotion of physical activity is one of the three central pillars of workplace health promotion.
