TÜV Rheinland receives education award „digita 2016“

Renowned German Education Media Award for the digital learning project “Virtual Pharmacy” / Awarded by NRW Minister of Education and Cultural Affairs Löhrmann at the education fair Didacta

The Academy of TÜV Rheinland has received the prestigious German Education Media Award “digita” on 17th February. The award was presented at the education fair didacta in Cologne by this year’s patron of the event, the North Rhine-Westphalian Minister of Education and Cultural Affairs Sylvia Löhrmann.

TÜV Rheinland has been awarded for the digital learning project “Virtual Pharmacy” in the category “Vocational Education and Study”. The winning project has been developed by TÜV Rheinland for Beiersdorf in 2011 and continually advanced ever since.

„Acknowledgement of our work“

With the virtual sales training product the globally operating German consumer goods group Beiersdorf imparts knowledge and consulting expertise for a premium skin care product line exclusively available in pharmacies. The target group is pharmaceutical technicians. “In this game based learning environment, the target group can autonomously and independently of time and place acquire the expertise needed through web-based training and train customer consultations.

Through multiple certificates competence mediation is concluded meaningful. “The fact that this learning format is awarded the digita Prize, for us is a confirmation of our work and we are very pleased,” said Christoph Hieber, digital-learning expert and Head of Workplace Learning Solutions (WLS) at TÜV Rheinland.

Christina Strotmann