Advanced Training in Professional Sports
Professional German sport clubs learn from Markus Dohm, Executive Vice President Academy & Life Care TÜV Rheinland, how to deal with entrepreneurial challenges on the SPONSORs Clubmanager Summit at BayArena Leverkusen, Germany.
The clubs in German professional sports constantly need to establish more professional structures. Only this way, they can increase their sales and meet the demands of the fans, the media and sponsors. Under the motto “From Clubs for Clubs” innovative marketing approaches and pioneering changes in the organization of clubs, leagues and associations were discussed at SPONSORs Clubmanager Summit.
Thus, Markus Dohm held a lecture about the success factor personnel competence on the summit at BayArena Leverkusen, Germany in November 2015. He taught managers of the national soccer league and leaders in German basketball, ice hockey and handball how dynamic and practice-oriented advanced training in professional sports can master entrepreneurial challenges.
Being the leading platform for information exchange in sports business for market players, SPONSORs chose the topics most recent concepts in CRM, working with young talents, quality management and innovative marketing approaches for the SPONSORs Clubmanager Summit.
New TÜV Rheinland Standard
“Certified Service Quality-Sports”
For the satisfaction of stadium visitors and viewers TÜV Rheinland has developed certification procedures by which the quality of sports clubs can be tested professionally and efficiently. From ticket ordering to visiting a sports event all service aspects such as catering for instance are being examined closely. The internationally recognized TÜV Rheinland standard “Certified Service Quality-Sports” aims at professional clubs as well as amateur clubs and covers all sports.
FC Bayern Munich was the first professional sports club in Germany to become a customer end of May 2015. “With our presence at this industry summit, we highlighted our significance as experts in the fields of advanced training and occupational health management, to open doors with decision makers for future collaborations in professional sports,” said Dohm.